ACBU Marketing Portfolio

I acted as a Marketing Coordinator for the Activities Council of Bradley University (ACBU) throughout the year of 2024, discussing and designing marketing materials for several events. I used Figma to design all of my marketing materials, most of which were posters advertising film showings, to be displayed on my college campus and social media platforms. Outside of designing marketing materials, I also helped host on-campus events for students to enjoy and took photographs during events to be posted online.

While creating designs for marketing, my priority was conveying information to users at a glance to ensure people received the most important details of events as quickly as possible. To meet this goal, I focused on polishing visual layouts to space out and place emphasis on important written information while at the same time creating distinct visual themes to clearly represent events even without text.